As one of the world’s premiere brand strategists, Robin Fisher Roffer has launched and reinvented powerhouse brands such as A&E, AMC, Aon, Animal Planet, Bloomberg, CB Richard Ellis Investors, CNN, Comedy Central, Discovery, Disney Channel, Food Network, FOX, FX, History, Lifetime, MTV, Oxygen, Sony Pictures, and TNT.
Drawing on her branding experience, in 2001 Roffer became the pioneer of personal branding when she penned her first book MAKE A NAME FOR YOURSELF: Eight Steps Every Woman Needs to Create a Personal Brand Strategy for Success. The critically acclaimed and top selling book guides readers to build a concrete plan to find professional success by applying tested branding principals to personal image, enabling them to hone themselves as their own best asset.
THE FEARLESS FISH OUT OF WATER: How To Succeed When You’re The Only One Like You came next- showing professionals how to stay connected and relevant at work while maintaining a unique identity, how to fit in without blending in, and how to transform exclusion into high impact.
Inside the pages of her latest book YOUR NO FEAR CAREER, Roffer guides executives to push through adversity and let go of what no longer works to navigate today’s dynamic marketplace fearlessly.
Business can be alluring, but like the jellyfish it can also sting. There are demanding clients, bosses who bully, conniving competitors, impossible deadlines, advancing technology and people who play politics. It seems that fear, mistrust, anxiety and feeling overwhelmed run through the veins of business leaders at every level. Running on a hamster wheel, we try to find our place in the fastest changing market the world has ever known. Unfortunately, many of us don’t have the ability to thrive on change, so we go around and around until we become irrelevant and get discarded. The courageous among us don’t ask “Why is this happening to me?” They declare, “This is happening for me!”
In her fourth book, Robin Fisher Roffer teaches readers through personal stories how to navigate their career fearlessly, push through adversity and shed what no longer works. Whether you are in fashion or dentistry, an artist or a CEO, Roffer’s proven tools clarify your true purpose and empower you to set goals that will transform your career, and your life.
Utilizing material from her books, Roffer develops and leads corporate training programs and workshops for top potentials and sales teams at major companies like Philips, Mattel, Microsoft, Walmart, Cox Media and UBS. The programs teach professionals how to build their own personal brands to create lasting impressions and increase revenue.